A retail launch that signed forty new stockists

The brief

Marlowe & Finch were launching a premium snack range to retail buyers. The room had to do two jobs at once: feel like a brand moment and work like a sales floor.

What we did

Tasting stations were sequenced like a menu, ending at a chef demo that became the social moment of the night. Buyers left with a sample crate and a follow-up meeting already booked — the team worked the RSVP list live from our lounge.

The result

Forty new stockists signed within six weeks, and three national press features from the media wall.