// Conference / Summit
Six hundred developers, two stages, zero dropped demos
600
attendees
2
stages
94
event NPS
The brief
Halcyon wanted their first developer summit to feel like a product: live robot demos on the main stage, six parallel workshop tracks and a hardware playground on the floor. Live robotics on stage means rigging loads, safety envelopes and failure modes most venues won't touch.
What we did
We ran a rigging survey in week one and designed the stage around the demo envelope, not the other way around. Every demo had a rehearsed fallback cut. Registration processed six hundred badges in under forty minutes.
The result
Zero dropped demos across two days, a 94 event NPS, and a keynote recording that carried their launch announcement to ten times the room's audience.
A decade milestone that raised $180,000
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